In-house reading practice
Three half-days with your staff, using your own sample, so they can annotate a session without leaping from a pause to a story about the guest.
George Town · session analytics
App Studio Core reads recorded and described app sessions for Malaysian teams who need a written account of what people actually did — not a slide of averages. Farah keeps a pencil on the table. The clock on the session is the only urgency we allow.
A session is one stretch of use: open, a sequence of screens, a pause, a close. We sample those stretches, annotate them by hand, and return a findings memo you can read aloud in a meeting without translating jargon.
Flagship study
A sampled set of app sessions, annotated by hand, returned as a findings memo with an appendix of timestamps you can replay.
Read the study briefThese sit beside the session study when a team already knows the shape of the question.
Three half-days with your staff, using your own sample, so they can annotate a session without leaping from a pause to a story about the guest.
A drawn account of how people moved screen to screen inside sampled sessions, with branches that actually occurred — not a hoped-for happy path.
An in-person briefing in George Town where we walk a prepared group through timestamps from a finished session study, without adding new claims.
From a Penang grocery app
We watched weekday evening sessions where baskets were full and still abandoned on the payment step. The written account was dull on purpose: time of day, keyboard language, how often the card form refocused. The product lead recognised her own test account in one clip and asked us to drop it from the sample — which we did, and noted in the appendix.
Short pieces on how we count a session, how we treat silence, and what we refuse to infer.
The recording ends. Was the app killed, or did the guest press home after saving a draft? We refuse to label the ending until the next screen — or the lack of one — is clear.
A banking group asked us to skip the slow clips. We did not. Here is what the room actually heard, including the complaint about the time of day.
Outliers teach, but they do not get to rewrite the sample. Here is how we park a clip that is too odd to ignore and too rare to carry a claim.